Meeting & Myth in the Age of Cassandra Part 1

On April 18, 2010, Adam Cohen authored an opinion column in The New York Times called Cassandra, the Ignored Prophet of Doom, is a Woman for Our Times. For those of you not familiar with classical mythology, Cassandra was a beautiful woman upon whom Apollo bestowed the gift of prophecy. But because she rejected his advances, he also ensured that no-one would believe her prophecies. Many environmental practitioners would agree that this could be called The Age of Cassandra, a time when those people speaking up for the environment (and for sustainability in general) have been generally derided or dismissed as expensive opponents of profits. The meetings industry has not been an exception to this trend.

This is not to say that there have not been Cassandras among us, quietly or not-so-quietly telling the industry about change and then doing something about it. CSR is, after all, a business "mega-trend" , like globalization, according to The Sustainability Imperative, a paper in the Harvard Business Review by David Lubin and Daniel Esty. Daniel Esty is the co-author of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage.

So here are some Cassandras in the meetings/events industry that you should watch for best practices (in no particular order):

1. MeetGreen. This company, headed by Amy Spatrisano and Nancy Wilson, was a pioneer in environmentally sustainable meetings.
2. The Olympics: The 2010 Winter Olympics in Vancouver (led by Ann Duffy) and the London 2012 Games (led by Phil Cummings) are examples of the world's most high-profile sporting events with sustainability top of mind.
3. Sustainable Events Ltd is run by Fiona Pelham, the driving force behind British Standard 8901 soon to become ISO 20121
4. COP 15. The climate meeting of our times produced the Copenhagen Sustainable Meetings Protocol, in partnership with MCI under Guy Bigwood
5. Global Reporting Initiative. This well-respected global organization is producing an event sector supplement to assist sustainability reporting in the industry.
6. APEX/ASTM/EPA. This group is collaborating on a set of green meetings standards
7. Live Earth. This well-known concert event has a how-to guide for sustainable events
8. Fairmont Hotels. The greening began in 1990, well before "green meetings" became a catch phrase in the industry