Monday, May 17, 2010

Door or Mirror?

Last week on Twitter there were a bunch of Tweets about whether a CSR report was a door or a window. The argument went that if it was a door, it let others see into the organization, thus being a way to be more transparent to stakeholders and the community. On the other hand, if it was a "mirror" it let the organization see itself for what it was, and thus improve its operations going forward.

Come on, people, haven't you been to therapy?

A good report, whether it is a CSR report or a post-event summary, needs to be both transparent and reflective -- just like those one-way mirrors they have in psychologists' offices or police stations. If you haven't seen one in person you have almost certainly seen them in shows like CSI, Law and Order, or Fraser. And however you know about them, don't worry. As the saying goes, "What happens in Vegas, stays in Vegas".

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